"“The other part of this, giving away the business, is about **never worrying about the fees**. Don't bring them up during the sales call unless they ask. **Don't apologize for what you charge when they do ask**. And if there's ever a dispute about fees, side with the client and charge the lesser amount.”" (Patrick M. Lencioni, Getting Naked) --- **Tags** — [[quotes]] , [[client-service]] , [[confidence]], [[pricing]] , **Source** — [[202303281430 - B - Getting Naked]]