"Naked service has allowed us to **build extraordinary trust** among our clients over the years, beyond anything we could have imagined. They have welcomed us into their most critical and sensitive discussions without hesitation. They have **consistently sought our advice and counsel**, often about matters that were outside of the scope of the core services we provided. They have **kept us around even when budgets were tight**. And they have **vouched for us enthusiastically** and authentically with other clients who were considering working with us." (Patrick M. Lencioni, Getting Naked) --- **Tags** — [[quotes]] , [[client-service]] , [[vision-statements]] , **Source** — [[202303281430 - B - Getting Naked]]