At Google, people constantly came to me with good ideas—more than I could handle, in fact—and it became overwhelming. So I organized an “ideas team” to consider them. For context, I circulated an article from Harvard Business Review (HBR) that explained how **a culture that captures thousands of “small” innovations can create benefits for customers that are impossible for competitors to imitate**. One big idea is pretty easy to copy, but thousands of tweaks are impossible to see from the outside, let alone imitate.\* .. More important, the ideas team helped people get the selected ideas implemented. Occasionally this was about getting time for people to work on them, or getting some input from me, but **often all it took was just the validation and encouragement that came from listening and responding. “Yes, that’s a cool idea! Do it!”** --- **Tags** — [[quotes]], [[innovation]], [[culture]], [[collaboration]], **Source** — [[202303281533 - B - Radical Candor]]