Speaking at an Apple memorial service for Steve Jobs, Jony Ive noted that Steve Jobs had understood how important it was to nurture and clarify new ideas. **“He treated the process of creativity with a rare and a wonderful reverence,”** Jony said. “He understood that **while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”** --- **Tags** — [[quotes]] , [[innovation]], [[creativity]] , [[Steve Jobs]] , [[Johnny Ive]] , [[culture]], **Source** — [[202303281533 - B - Radical Candor]]