[[Michael Gerber]], in his classic must-read book The E-Myth Revisited, explains that **we should work on our business, not in it**. This “on versus in” philosophy is spot-on, and yet most entrepreneurs have trouble executing it. Working on the business does not mean hiring a bunch of people to do the work and then spending all the livelong day answering their never-ending questions about how to do the job (the job you used to do). **Working on your business is about building systems. Period.** --- **Tags** — [[quotes]], [[on-versus-in-the-business]] , [[systems-thinking]] **Source** — [[202303291359 - B - Profit First]]