Jorge and José run their business based on what they can afford to do today, not what they hope to be able to afford someday. This means that they sometimes have to wait to hire someone or make a high-ticket purchase. “When big expenses showed up,” Jorge explained, “we would sit down and ask ourselves, **‘Do we really need this?’ If we determined it would hurt our profits at the end of the year, we didn’t buy it.”** --- **Tags** — [[quotes]], [[profit]], [[frugality]], **Source** — [[202303291359 - B - Profit First]]