Having clients with similar needs and very similar behaviors offers a few magical profit-making benefits: **You will become superefficient, because you now serve very few but consistent needs, rather than an excessive array of varying needs. You will love working with your clones, which means you will naturally and automatically provide better service.** We cater to the people we care about. Marketing will become automatic. Birds of a feather flock together (for real) and that means your best clients hang out with other business leaders who have the “best client” qualities you’re looking for. Your best clients are awesome, remember? You love them and they love you, and that means they will talk you up every chance they get. Clones of your best clients are the very definition of efficiency, which is why they are like gold. Find them. Nurture them. And then find out where even more best-client clones hang out and cultivate them, too. --- **Tags** — [[quotes]], [[client-service]] , [[efficiencies]], [[referrals]], **Source** — [[202303291359 - B - Profit First]]