Efficiency is always the goal. Always. Not hiring your husband’s cousin who is down on his luck and “could really use a job.” Not finding space for the brilliant kid who has a ton of great ideas you could use . . . someday. You’re a “bottom line” person now, remember? **You’re taking profit first. And that’s why you’re forced to be careful with your expenses.** --- **Tags** — [[quotes]], [[profit]], [[efficiencies]] **Source** — [[202303291359 - B - Profit First]]