According to Greg Crabtree, the author of Simple Numbers, Straight Talk, Big Profits, **your Real Revenue must be two and a half times the total labor cost if you’re running a tech business.** This is because the tech industry traditionally requires expensive labor (highly trained people who have a big impact on revenue). **If, on the other hand, you are in a cheap-labor field, such as the fast-food restaurant example I used above, your Real Revenue must be four times your total labor cost.** --- **Tags** — [[quotes]], [[profit]], **Source** — [[202303291359 - B - Profit First]]