"[[Seth Godin]], author of some of the most popular career writing in the world, wrote a book disparaging the idea that “quitters never win.” **Godin argued that “winners”—he generally meant individuals who reach the apex of their domain—quit fast and often when they detect that a plan is not the best fit, and do not feel bad about it.** “We fail,” he wrote, when we stick with “tasks we don’t have the guts to quit.” Godin clearly did not advocate quitting simply because a pursuit is difficult. **Persevering through difficulty is a competitive advantage for any traveler of a long road, but he suggested that knowing when to quit is such a big strategic advantage that every single person, before undertaking an endeavor, should enumerate conditions under which they should quit**. The important trick, he said, is staying attuned to whether switching is simply a failure of perseverance, or astute recognition that better matches are available." --- **Tags** — [[quotes]], [[consistency]], [[quitting]], [[outliers]] , See Also -- [[202405061225 - AtN - Knowing when to quit can be a superpower]], [[202405061226 - AtN - Knowing when you've arrived can be a superpower]] **Source** — [[202308101402 — B — Range]]