# 202308101543 -- Q "Glossing is a popular type of framing. Under its rules, **a tumbling share price becomes ‘correction’. An overpaid acquisition price is branded ‘goodwill’**. In every management course, a problem magically transforms into an ‘opportunity’ or a ‘challenge’. A person who is fired is ‘reassessing his career’. A fallen soldier – regardless of how much bad luck or stupidity led to his death – turns into a ‘war hero’. Genocide translates to ‘ethnic cleansing’. A successful emergency landing, for example on the Hudson River, is celebrated as a ‘triumph of aviation" -- --- **Tags** — [[quotes]], [[framing]], [[anchoring]], [[sleeper-effect]], [[marketing]], [[advertising]], [[sales]], [[story-bias]], [[anchoring]], [[glossing]], **Source** — [[202308101525 — B — The Art of Thinking Clearly]]