"The sunk cost fallacy is most dangerous **when we have invested a lot of time, money, energy or love in something**. This investment becomes a reason to carry on, even if we are dealing with a lost cause. The more we invest, the greater the sunk costs are, and the greater the urge to continue becomes." - --- **Tags** — [[quotes]], [[sunk-cost-fallacy]], [[igwbigb-fallacy]], [[inability-to-close-doors]], [[endowment-effect]], [[effort-justification]], [[loss-aversion]], [[outcome-bias]], [[forecasting]] **Source** — [[202308101525 — B — The Art of Thinking Clearly]]