“The monkey business test is considered one of the most famous experiments in psychology and demonstrates the so-called illusion of attention: **we are confident that we notice everything that takes place in front of us. But in reality, we often see only what we are focusing on** – in this case, the passes made by the team in white. Unexpected, unnoticed interruptions can be as large and conspicuous as a gorilla." --- **Tags** — [[quotes]], [[illusion-of-attention]], [[monkey-business-test]], [[advertising]], [[feature-positive-effect]], [[confirmation-bias]], [[availability-bias]], [[primacy-and-recency-effect]]s, **Source** — [[202308101525 — B — The Art of Thinking Clearly]]