"In conclusion: **realise that whatever you communicate contains some element of framing**, and that every fact – even if you hear it from a trusted friend or read it in a reputable newspaper – is subject to this effect, too. Even this chapter." --- **Tags** — [[quotes]] , [[framing]], [[story-bias]], [[contrast-effect]], [[fear-of-regret]], [[loss-aversion]], [[reciprocity]], [[sleeper-effect]], [[anchoring]], [[news-illusion]], [[marketing]], [[advertising]], [[communication-skills]] **Source** — [[202308101525 — B — The Art of Thinking Clearly]]