"Economic goodwill is something else. **It is the combination of intangible assets,** like brand name recognition, **that enable a business to produce earnings on tangible assets,** like plant and equipment, in excess of average rates." ([Location 574](https://readwise.io/to_kindle?action=open&asin=B01J2SLA5O&location=574)) *** **Tags** — [[quotes]], [[economic-goodwill]], [[goodwill]], [[intangible-assets]], [[assets]], [[tangible-assets]] **See Also** -- [[Warren Buffett]], [[Charlie Munger]] **Source** — [[202308141129 — B — The Essays of Warren Buffett]]