"Why does this happen? **The common thread among all of these behaviors that show up as a result of the backfire effect is our perception of an unacceptable demand on our freedom**. We may or may not have strong beliefs about which friend is to blame for the breakup, or how much we want to indulge in drugs and alcohol on our own time, or which team deserves our loyalty, but we do have strong beliefs about what we think other people should be allowed to request of us. When others infringe on this deep core value, it sparks the backfire effect more than anything else." (~[Location 177](https://readwise.io/to_kindle?action=open&asin=B081J97HLQ&location=177)~) *** **Tags** — [[quotes]], [[relationships]], [[collaboration]], [[personal-values]], [[motivation]], **Source** — [[202308170952 — B — Why Are We Yelling]]