"This is how persuasion works . . . which is very different from the art of productive disagreement. **Persuasion is all about piling incentives, rewards, and sometimes threats onto a decision in order to tip the scales in your favor**. Aphrodite “won” the debate by promising the heart of Helen of Troy to Paris, but did winning mean she was the most beautiful?" (~[Location 198](https://readwise.io/to_kindle?action=open&asin=B081J97HLQ&location=198)~) *** **Tags** — [[quotes]], [[influence]], [[collaboration]], [[incentives]], [[persuasive-design]], [[conflict]] , **Source** — [[202308170952 — B — Why Are We Yelling]]