"If you are an entrepreneur with a level head, **your real choice is to focus on either a lifestyle or a performance business**. Unicorns require so much in the way of luck and deep pockets that it’s impossible to plan them and no one wants to be alone in the wilderness or sweating it out in the desert." ([Location 134](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=134)) --- **Tags** -- [[quotes]], [[entrepreneur]] , **Source** -- [[202407181017 - B - 24 Assets]]