"An estate agent can easily sell a four-bedroom apartment in Mayfair, London for £5 million. The same agent would struggle to sell the exact same apartment for a third of the price if it was located in Liverpool. **The majority of the work to achieve a high price is done by the fact that property in Mayfair is more valuable than property in Liverpool, rather than the skill-set of the sales person**." ([Location 207](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=207)) --- **Tags** -- [[quotes]], [[assets]] , [[sales]] , **Source** -- [[202407181017 - B - 24 Assets]]