"What most people fail to see is the impact of soft assets or new-economy digital assets. A salesperson who’s working for a respected brand will make more sales than someone who’s working for an unknown startup. If a company has beautifully produced videos, brochures, blogs and websites, it can make a lot more money than a company that doesn’t invest in quality design and print. **When a business has a finely kept database of 10,000 records, the sales people think they are brilliant. If the same people had to find their own leads and cold-call them, they’d earn a lot less**." ([Location 216](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=216)) --- **Tags** -- [[quotes]], [[intangible-assets]] , [[sales]] , **Source** -- [[202407181017 - B - 24 Assets]]