"Successful businesses obsess over their assets. **They focus on capturing powerful stories on video, write insightful blogs, win awards for their work and get insanely specific about their company brand and culture**." ([Location 258](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=258)) --- **Tags** -- [[quotes]], [[assets]] , [[intangible-assets]] **Source** -- [[202407181017 - B - 24 Assets]]