"**To achieve influence, focus on developing and communicating unique insights**, and master the 5Ps of influence: - **Pitching**: the ability to powerfully describe what you do and why it’s valuable - **Publishing**: the ability to write and distribute materials about what you do and why it’s valuable - **Products**: the ability to deliver value consistently in a scalable way - **Profile**: the ability to be known, liked and trusted in the eyes of your market - **Partnerships**: the ability to enrol other people and organisations to cooperate in the implementation of your vision. Please visit www.keypersonofinfluence.com to learn more." ([Location 394](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=394)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[marketing]] , [[intangible-assets]] , [[management]] , **Source** -- [[202407181017 - B - 24 Assets]]