"If you want your business to grow, become profitable and be robust, **shift your mindset from profit and loss thinking to balance sheet thinking. Talk to your team about the assets of the business and go on a mission to create or improve those assets**. In this digital age, think about creating media, intellectual property, data and technology as primary assets for your business. These things probably won’t go on the actual balance sheet, but they are the assets that allow you to win." ([Location 493](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=493)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[intangible-assets]] **Source** -- [[202407181017 - B - 24 Assets]]