"What quality of assets do you currently have in each category? **A high quality asset is remarkable – it adds value and it is easy to scale**. A brochure is remarkable if people keep it to show their business partner, spouse or friend. A report is remarkable if someone posts a tweet encouraging people to read it. Your culture is remarkable if your staff show their friends collateral from your workplace and want them to apply for a job with you." ([Location 658](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=658)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[intangible-assets]] , **Source** -- [[202407181017 - B - 24 Assets]]