"**Assets add value if they pass the ‘90-day yachting test’. If you went to sea for 90 days and had very little phone or email access, such an asset would not fall apart.** Instead it would keep making the business function. If your videos on YouTube would keep getting watched, the book you’ve written would keep getting sold, websites you’ve launched would keep driving business and the products you’ve created would keep delivering value for 90 days, then you’ve got high quality assets." ([Location 662](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=662)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[assets]] , [[intangible-assets]] **Source** -- [[202407181017 - B - 24 Assets]]