"**Legally defensible intellectual property must be documented and registered in order for your business to think of it as an asset**. This could include the basics of registering your business name as a trademark with a government body. It could also include the registration of URLs and social media profiles your business uses on all the major platforms. Even if your business doesn’t currently use social media platforms like Instagram or Snapchat, it’s worth registering and setting up a basic profile so that if you decide to use them later, you can. **Registering IP requires you to find an independent third party who keeps track of it and can help you to defend it.** At a more advanced level, it could involve filing for patents and registering product names or slogans and certain designs and images as trademarks." ([Location 767](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=767)) --- **Tags** -- [[quotes]], [[intellectual-property-law]], [[intangible-assets]] **Source** -- [[202407181017 - B - 24 Assets]]