"To build brand assets, focus on three key areas: **the philosophy, the identity and the ambassadors of the brand**. "([Location 831](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=831)) --- **Tags** -- [[quotes]], [[marketing]], [[branding]], [[entrepreneur]] **Source** -- [[202407181017 - B - 24 Assets]]