"Behind every great brand is a philosophy that sets it apart. **This philosophy normally centres around the vision and values of the company**, which don’t often change and help to shape every decision." ([Location 833](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=833)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[branding]] , [[marketing]] , [[organisational-culture]] , [[organisational-values]], **Source** -- [[202407181017 - B - 24 Assets]]