"Therefore, the businesses that end up successfully ‘owning their market’ are not the ones that imagine the large, nebulous mass of people out there looking to buy something, but those that recognise the nuances and details that matter to each individual. **Businesses that treat customers like unique people and create something that perfectly matches their needs are the ones that win the right to do business with them**. To achieve this at scale, you need to position your business correctly in the eyes of your customers, have convenient ways of reaching people, and data that allows you to cater to people as individuals." ([Location 959](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=959)) --- **Tags** -- [[quotes]], [[marketing]] , [[entrepreneur]] , [[sales]] , [[branding]] , [[product-management]], **Source** -- [[202407181017 - B - 24 Assets]]