"**Your position in the market normally revolves around key questions** people ask before they make a purchase: - Who is the **best quality** (normally implying either durability or cutting edge features, depending on industry)? - Who is the **most affordable** (cheap or available on finance terms)? - Who is the **most convenient** (either close in proximity or delivered rapidly to where you are)? - Who is the **most trusted or reliable** (usually a long-standing brand with a track record of positive reviews)? - Who is the **most delightful** (often associated with personalities or superior customer service)?" ([Location 975](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=975)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[marketing]] , [[branding]] , [[product-management]] **Source** -- [[202407181017 - B - 24 Assets]]