"**Products have a lot to do with non-physical elements** – the brand identity, the content that the buyer digests prior to purchase, the positioning, the brand ambassadors and the customisation they’ve felt." ([Location 1096](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1096)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[branding]] , [[marketing]] , [[sales]] , [[product-management]] , [[intangible-assets]] **Source** -- [[202407181017 - B - 24 Assets]]