"Using these guidelines, you can build services like products. **When a service has a name, distinctive elements, a standardised method of delivery and a brochure that describes it all in an elegant and desirable way, it starts to appear like a product**, and scale like one too." ([Location 1119](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1119)) --- **Tags** -- [[quotes]], [[client-service]] , [[product-management]] , [[marketing]] , [[branding]] , [[sales]] **Source** -- [[202407181017 - B - 24 Assets]]