"Gifts are exactly that: **a product given totally freely with no strings attached, primarily to capture attention**. They are scalable, shareable and affordable for your business to give without too much thought. Usually they are digital and easy to distribute anywhere in the world at very little cost." ([Location 1131](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1131)) --- **Tags** -- [[quotes]], [[marketing]] , [[entrepreneur]] , [[sales]] , [[advertising]] , **Source** -- [[202407181017 - B - 24 Assets]]