"**Products-for-prospects build trust, offer quick wins for a fair exchange**, typically requiring a small commitment of time, money or data from your prospect." ([Location 1144](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1144)) --- **Tags** -- [[quotes]], [[marketing]] , [[sales]] , [[branding]] , [[entrepreneur]] **Source** -- [[202407181017 - B - 24 Assets]]