"It’s worth having the goal of being the best in the world at delivering your core product. Unlike the gift and the product-for-prospects, **the core product requires a full commitment to delivering a solution to problems that the client is looking to resolve. It is implementation, not ideas; it’s a packaged solution, not a promise of things to come**." ([Location 1160](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1160)) --- **Tags** -- [[quotes]], [[client-service]] , [[marketing]] , [[sales]] , [[product-management]] **Source** -- [[202407181017 - B - 24 Assets]]