"**The system isn’t only about generating interest; you need to carry it all the way through to a sale**. When prospective clients show interest, your system typically needs to allocate the lead to a sales person whom it arms with as much information as possible for them to have a sensible conversation with the lead. Involve the use of scripts and other sales aides in your system to make your sales people more effective." ([Location 1248](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1248)) --- **Tags** -- [[quotes]], [[systems-thinking]] , [[marketing]] , [[advertising]] , [[sales]] , **Source** -- [[202407181017 - B - 24 Assets]]