"The absolute key to being successful long-term in business is to deliver remarkable value and surprise and delight your customers beyond their expectations. **If you get this right, your customers become your marketing department and it’s hard to keep up with the demand that is generated from their positive comments.**" ([Location 1281](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1281)) --- **Tags** -- [[quotes]], [[marketing]] , [[sales]] , [[client-service]] , [[referrals]] , **Source** -- [[202407181017 - B - 24 Assets]]