"In the marketing role, there tend to be two types of people. The first is **highly creative** and loves the words and imagery that get people to engage. The second type is someone who has a **deep love of data**, measurement, testing and statistics. **The ultimate aim is to combine the two types**. They’ll then place stunning ads, measure results and improve rapidly." ([Location 1369](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1369)) --- **Tags** -- [[quotes]], [[marketing]] , [[advertising]] , [[data-analytics]], **Source** -- [[202407181017 - B - 24 Assets]]