"**Hunters go aggressively after new business**. They are charming, warm and exuberant and aren’t afraid to ask tough questions, get playful and close a sale on the spot. **Farmers are nurturers who take longer to foster relationships and attend to people’s needs.** They are diligent, detail-orientated and methodical in their approach. Farmers are much more likely to perform well in roles that require a long-term relationship to develop over many years. Hunters are much more likely to come back to the office with a big initial order from a new client, but they aren’t as good at following up every month to build the relationship." ([Location 1373](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1373)) --- **Tags** -- [[quotes]], [[sales]] , [[marketing]] , [[client-service]] , **Source** -- [[202407181017 - B - 24 Assets]]