"Increasingly, the success of the customer experience relies upon the exceptional technicians who can deliver it. **Reliable, dedicated, passionate, technically skilled people are vital for the long-term success of the business**. Never underestimate the value of great technical ability in your organisation. People might discover your company through sales and marketing, but they will stay with you because of the technical capability you demonstrate." ([Location 1411](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1411)) --- **Tags** -- [[quotes]], [[management]] , [[client-service]] , # **Source** -- [[202407181017 - B - 24 Assets]]