"At the idea phase, ask yourself whether you are willing to take it to its ultimate conclusion. A good question to ask is, ‘Would I run with this idea for several years receiving almost nothing in return for my efforts?’ **A great idea is one that you’ll pursue even when your friends seem to be making more money doing something you could be doing too – and you don’t care**." ([Location 1755](https://readwise.io/to_kindle?action=open&asin=B071L8C8NV&location=1755)) --- **Tags** -- [[quotes]], [[entrepreneur]] , [[execution]] **Source** -- [[202407181017 - B - 24 Assets]]