“People are highly contradictory. The situation or place in which we find ourselves may completely change our perception and judgement. **As a good illustration of this, one reliable way to lose money is to go on holiday to some exotic locale, fall in love with the local speciality alcoholic drink and decide to import it to your home country**. I once heard of someone who fell in love with a banana liqueur in the Caribbean and bought the right to sell it in the UK. On returning home with his suitcase half full of the stuff, he opened a bottle in his kitchen, hoping to impress his friends with his astute decision. Everyone, including him, found the drink practically vomit-inducing; **it had only tasted good when he was in the Caribbean**.” --- **Tags** -- [[quotes]], [[marketing]] , [[advertising]] , [[alchemy]] **Source** -- [[202407221554 - B - Alchemy]]