The late [[David Ogilvy]], one of the greats of the American advertising industry and the founder of the company I work for, apparently once said, ‘**The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say**.’ --- **Tags** -- [[quotes]], [[economics]] , [[market-research]], [[advertising]] , [[alchemy]] **Source** -- [[202407221554 - B - Alchemy]]