“I hope X is successful but think that their engineers will find it difficult. We are now, in many cases, competing with the laws of physics. The scramjet or the hyperloop might be potential moonshots, but making land- or air-travel-speeds so much faster is a really hard problem – and comes with unforeseen dangers. By contrast, I think ‘psychological moonshots’ are comparatively easy. **Making a train journey 20 per cent faster might cost hundreds of millions, but making it 20 per cent more enjoyable may cost almost nothing**.” --- **Tags** -- , [[quotes]], [[alchemy]] , [[physics]] , [[influence]] , [[marketing]], [[public-policy]], [[product-management]] **Source** -- [[202407221554 - B - Alchemy]]