“My friend and mentor [[Jeremy Bullmore]] recalls a heated debate in the 1960s at the ad agency J. Walter Thompson about the reasons why people bought electric drills. **‘Well obviously you need to make a hole in something, to put up some shelves or something, and so you go out and buy a drill to perform the job,’ someone said, sensibly. Llewelyn Thomas, the copywriter son of the poet Dylan, was having none of this. ‘I don’t think it works like that at all. You see an electric drill in a shop and decide you want it. Then you take it home and wander around your house looking for excuses to drill holes in things.’** This discussion perfectly captures the divide between those who believe in rational explanation and those who believe in unconscious motivation; between logic and psycho-logic.” --- **Tags** -- [[quotes]], [[alchemy]] , [[influence]] [[marketing]] , [[advertising]] **Source** -- [[202407221554 - B - Alchemy]]