“Now, you might expect a book of this kind to have a chapter about the [[Ultimatum Game]] and other experimental, game-theoretic investigations into the nature of trust and reciprocation. This book contains no such chapter. The reason for that is that the [[Ultimatum Game]] is stupid, and so is the [[Prisoner’s Dilemma]]: these games exist in a context-free, theoretical universe with no real-life parallels. They both posit the idea of the one-shot exchange, a transaction involving two strangers with no knowledge of the other’s identity. **In the real world, such transactions never take largely place – we choose to buy things in shops, not from random strangers in the street**” --- **Tags** -- [[quotes]], [[game-theory]], [[advertising]] , [[marketing]] , [[incentives]] , [[making-decisions]] , **Source** -- [[202407221554 - B - Alchemy]]