“Why is there a reluctance to accept that life is not just a narrow pursuit of greater efficiency and that there is room for opulence and display as well? Yes, costly signalling can lead to economic inefficiency, **but at the same time this inefficiency establishes valuable social qualities such as trustworthiness and commitment** – politeness and good manners are costly signalling in a face-to-face form. Why are people happy with the idea that nature has an accounting function, but much less comfortable with the idea that it also has a marketing function? **Should we despise flowers because they are less efficient than grasses?**” --- **Tags** -- [[quotes]], [[advertising]] , [[marketing]] , [[counter-intuitive-thinking]] , [[signalling]] , [[efficiencies]] , [[psycho-logic]] ****Source** -- [[202407221554 - B - Alchemy]]