“Social copying – buying products or adopting behaviours and fashions that are popular with others – is another safe behavioural approach. After all, the bestselling car in Britain is unlikely to be terrible. Another reliable risk reduction strategy when making decisions under [[uncertainty]] is simply to substitute a different question from the one that conventional logic assumes you should be asking. **So you would not ask ‘What car should I buy?’, but ‘Whom can I trust to sell me a car?**’ Not ‘What’s the best television?’, but ‘Who has most to lose from selling a bad television?’ Or not ‘What should I wear to look great?’, but ‘What’s everyone else going to be wearing?’” --- **Tags** -- [[quotes]], [[social-proof]] , [[in-group-out-group-bias]] , [[mimetic-theory]] , [[uncertainty-avoidance]] , [[signalling]] , [[groupthink]] **Source** -- [[202407221554 - B - Alchemy]]