"[[Moore]] articulated several business principles to guide his company:      1.  A **fair deal** for everyone.     2.  The **giving of value received** without any graft or chicanery.      3. Recognition of **the value of truth** in the representation of our products and an effort at all times to keep the standard of our goods up to the highest mark.      4. The **practice of strict economy** without the spirit of parsimony, and the exercise of intelligent industry in the spirit of integrity. ([Location 1641](https://readwise.io/to_kindle?action=open&asin=B00K33E460&location=1641))" --- **Tags** -- [[quotes]], [[organisational-values]] , [[organisational-culture]], [[marketing]] **Source** -- [[202407260951 - B - Berkshire Beyond Buffett]]