"But reality poses challenges for businesses to **simultaneously protect consumers, secure employees, control habitats, and deliver shareholder returns**. Reputation is vital to the family firm, where intangibles such as legacy and identity prove to have great economic payoffs, ([Location 1808](https://readwise.io/to_kindle?action=open&asin=B00K33E460&location=1808))" --- **Tags** -- [[quotes]], [[intangible-assets]] , [[organisational-culture]] , [[marketing]] , **Source** -- [[202407260951 - B - Berkshire Beyond Buffett]]